For many years a Choc Full o' Nuts lunch counter occupied retail space in the ground floor of the Hotel McAlpin, now, Herald Towers building, at 34th and Broadway. Like most restaurants in Midtown Manhattan, it was packed around lunchtime.
|December 1954, Alfred Eisenstaedt. Photo: LIFE via this blog post.|
|Possibly the first store, c. 1926 Photo: Pinterest|
|Food cart from the 1930s or 1940s. Photo: here|
One of Choc's most well known employees was famed baseball player Jackie Robinson. Shortly after retiring from baseball in 1956, he was hired as the company's Vice President and Director of Personnel. Mr. Robinson was an extremely vocal Civil Rights advocate as well. NARA has a great collection of his letters.
|William Black and Jackie Robinson at a store opening. Photo: NYT|
For a while, Choc Full o' Nuts at 34th Street and Woolworth's supplied Midtown workers with two solid lunch options flanking Herald Square. The 34th Street lunch counter closed in 1990.
Where do you go to get an Egg Cream now?