The Nantucket Sea Monster

Macy's Thanksgiving Day Parade float designer Tony Sarg owned a curiosity shop in Nantucket, Massachusetts. In the summer of 1937, and with the help of many others, he staged an unusual sighting off the coast using one of his Macy's balloons, the Nantucket Sea Monster.

The initial sighting off the coast of Nantucket, MA

Footprints are found and measured on the shore.

Spectators examine the beast

Some are more daring than others

Tony Sarg with fellow spectators and the Nantucket Sea Serpent.

The Nantucket Sea Serpent made its debut the following November in the 1938 Macy's Thanksgiving Day Parade.

All of the following images, plus more, can be viewed on the Nantucket Historical Association's flickr page.

Here is a video of the "discovery" from the NHA YouTube channel.



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Macy's Thanksgiving Day Parade

The holidays are upon us, and in a few weeks, the Macy's Thanksgiving Day Parade will wind its way down Central Park West and Sixth Avenue to the Macy's flagship store at 34th Street and Broadway.

The first Macy's Thanksgiving Day parade took place on November 27, 1924. At the time, it was called the Macy's Christmas Parade, and featured animals form the Central Park Zoo. In 1927 the parade featured the first giant character balloons, held up by store employees, and one year later, the parade debuted giant helium balloons designed by illustrator and puppeteer Tony Sarg.

From 1927 to 1983, every balloon was fabricated by the Goodyear Tire & Rubber Company in Akron Ohio. The University of Akron currently holds the company's archive, which includes a great collection of Macy's Parade float photos. All of the images below, except for the wartime poster, are from that collection.

Tony Sarg with one of his creations at the Goodyear Rubber and Tire Co. in Ohio, 1933. Image: University of Akron

Here, a 9-story tall Gulliver balloon is accompanied by several animal friends including "Tom-kat" and "Jerry the Pig," 1933. Image: University of Akron

In 1942, Macy's balloons were deflated, and the rubber and helium donated in support of the WWII effort.

The yearly parade resumed in 1945, two weeks after the end of WWII, and has been a highly anticipated event ever since.

Crowds gather outside of Macy's celebrated widows at the flagship store on 34th Street, 1945.Image: University of Akron

Other Sources:
1. Gripo, Robert; Christopher Loskins. Macy's Thanksgiving Day Parade.
2. Sullivan, Robert (Ed.). Life: America's Parade: A Celebration of Macy's Thanksgiving Day Parade.