In 1866 James Gordon Bennett Sr. passed the publishing duties of the New York Herald on to a man who many thought to be an unlikely successor -- his son James Gordon Bennett Jr.
|On the Yacht "Namouna", Venice (1890), Julius LeBlanc Stewart|
|Yachting on the Mediterranean (1896), Julius LeBlanc Stewart|
As publisher of the Herald JGB Jr. had an extensive list of "Don'ts" for reporters to follow. The list contained very detailed instructions on how to address or refer to the wealthy (i.e. his friends) in text. Father and son were a study in opposites: James Gordon Bennett Sr. was known for exposing scandal, and James Gordon Bennett Jr. was known for living it. Their contradictory lifestyles did not escape other members of the press, who regularly satirized both, and often referred to Jr. as "The Commodore." Here, JGB Sr. visits his namesake from the grave to keep him in line, and Jr. reacts.
Part 1 of this series can be found here.